About Us/FAQ
Tell me a little bit about Random Minds PR.
What can I promote through you?
Do you offer personal representation?
What are your rates for campaigns?
What are your rates for standard services?
What is PR, exactly?
What makes publicity different from advertising?
Can you guarantee publicity results?
I have a question that was not answered.
Tell me a little bit about Random Minds PR.
Random Minds PR is a full-service firm specializing in entertainment publicity & marketing. By utilizing creative solutions to promote clients through print, broadcast, and online campaigns, we ensure that our clients receive maximum exposure and "buzz". In the past we have worked with clients within the film, music, fashion and publishing industries. In addition to public relations services, we also offer full event production services and specialize in high-profile film industry events.
We currently work with clients within Vancouver, Toronto, Los Angeles and New York.
Please refer to our services section for a full outline of services offered.
What can I promote through you?
Random Minds can promote your film, theatre show, album, book, fashion & beauty products et cetera. We also offer personal representation for those in the public eye such as media personalities, experts and celebrities.
Note: We will not promote harmful products such as cigarettes (unless they're made out of chocolate, in which case we want lots of samples)
Do you offer personal representation?
We are often approached by individuals seeking personal representation. We do take on personal representation for select individuals and currently represent some very talented (and acclaimed) actors, directors, and writers in the US, Canada & UK. Representation is on a case-per-case basis as we want to make sure that we are the best possible fit for you, where you are, and where you're heading. For our clients, we offer an array of services such as press request fielding, image consulting and maintenance, media presence, as well as publicity campaigns for specific projects.
Please visit our clients section for a partial list of our current clients (for privacy reasons select clients cannot be listed).
If you are seeking personal representation, please contact: katherine[at]random-minds.com.
What are your rates for campaigns?
Random Minds PR offers extremely affordable fees. Our campaigns are customized to your individual scale and budget. Because each campaign is unique, it is impossible to set out a specific figure, but please feel free to contact us at info@random-minds.com for an estimate. We also produce EVENTS.
4) OK. What are your rates for standard services?
Yes, we know, if you're using a publicist for the first time, it's hard to figure out what to expect as far as rates go. So as a guideline for you, here are some typical rates for more standard services:
- Consulting: $75-125/hour
- Press Release Writing (1-2 pages): $500-750
- Press Release Editing: $250-500
- Biography Writing: $500+
- Biography Editing: $250+
- Press Request Fielding: $250+/month
- Newsletter (per page): $200-600
- Feature Story (Ghost Written): $500-1500
- Standard Online EPKs: $250-750
- Transcription (per audio hour): $60+
- Publicity campaign: $500-5,000/month + potential additional start-up fees (typically there is a 2-3 month minimum, but in certain cases it can be waived)
What is PR, exactly?
Public Relations (PR) is the establishing and promoting of a favorable relationship with the public. A sub-category of PR is publicity, which involves the distribution of information through various media channels in order to attract attention from the public. PR/Publicity assists in the growth and acceptance of new products, services, or even ideas.
What makes publicity different from advertising?
Advertising is guaranteed placement because it is paid for. Publicity, on the other hand, involves no payment to the media. A publicist would provide media with information about a news event or feature story, but it remains up to the media to determine coverage.
Although there is no guarantee of placement, publicity can be much more cost effective than advertising. First, you are not paying for a costly ad. Secondly, when an audience sees an article about your company in a newspaper, the story carries much more credibility.
Can you guarantee publicity results?
No. Placement depends on many factors. What we can guarantee is that we will attempt to bring your story or product to the attention of the media, but actual placement remains up to the individual journalists.
I have a question that was not answered.
We would be delighted to hear from you and answer all your queries. Please drop us an e-mail at: info[at]random-minds.com and we will get back to you within 48 hours.